‘I Need My Morning Joe’ was a proof-of-concept animatic that
was presented and approved for an election-themed television
ad for MSNBC's "Morning Joe" in 2016.

The concept was bought by MSNBC and the final television
spot was executed by Trollbäck+Company in New York City.

Client: MSNBC
Creative Director: Paul Rodrigues
Art Direction: Kevin Boudreau, Ty Baker 
Designers: Kevin Boudreau, Ty Baker, Shino Soma
Animation: Kevin Boudreau
Sound Design / Mix: Gordon Miller
Final Animation: Trollbäck+Company